The MacNaughton Group
From the moment you list with The MacNaughton Group, your marketing team will take ownership of the selling process—managing every detail of your sale from marketing your property, to coordinating open houses and providing continuous feedback on results. Your marketing team will consist of your broker, a dedicated listing and transaction coordinator and graphic design coordinator. Our coordinators ensure that our clients and their properties get the attention to detail and follow-up that they deserve.
 
Unrivaled sales success. Nothing speaks louder than results. For the last four years, our exceptional staff annually listed and sold more than 90 homes and generated over $40 million in sales per year, but we are more than just numbers. We offer solid relationships, superior customer service, and technological savvy. Most importantly, your needs are our needs.
 
At The MacNaughton Group, our brokers and listing coordinators leverage the largest database of prices and sales information available. This experience, access and intelligence help us formulate the most accurate pricing. You will receive a market analysis of comparable homes and frequent updates on market conditions.
 
Marketing your property with the perfect blend of online and print exposure. No cookie-cutter advertising. Our in-house marketing coordinator and Build Creative Group will design custom and targeted property flyers, display advertising, and direct mail to gain maximum exposure for your property in a timely manner. To highlight your home, we will arrange for photography and a panoramic virtual tour. Also, we’ll give a consultation on how to showcase your home including tips on small modifications that can often enhance appeal for today’s buyer.
 
Superior web exposure. With almost 80% of buyers using the Internet to search for a home, an effective real estate website is essential. Your property will have it's own customized website as well as be featured on macgroup.net and realtytrust.com with detailed descriptions, full color photography and a panoramic virtual tour. Moreover every MacNaughton Group listing is accessible on several home search sites including RMLS and realtor.com to maximize the online exposure. All of this means a compelling showcase for your property that’s simple to find and maintained for timeliness and accuracy.
 
Progress reports. Your broker and listing coordinator will keep in constant contact regarding all developments concerning the sale of your home. Every other day your property coordinator will read the lock box, contact each agent that has shown your home and provide feedback so any needed adjustments can be made in a timely manner in order to optimize price and minimize the length of time the property remains for sale.
 
We invite you to accept a free opinion of value. Most of our ideas can’t be outlined on a brochure or website, so let’s sit down and discuss your home, and come up with a sure-fire plan to sell your home effectively.
 
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